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Economics for Business, by John Sloman, Kevin Hinde, Dean Garratt
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The fifth edition of Economics for Business has been completely overhauled to cover the current issues facing today's business world. Up-to-date case studies covering everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrate how economic theory relates to real business issues and practices. This classic and successful text combines Microeconomics, Macroeconomics, International Economics and Business Economics and Strategy in one user-friendly book and is ideal for anyone studying economics with a business perspective.
- Sales Rank: #5525560 in Books
- Published on: 2010-03-22
- Original language: English
- Number of items: 1
- Dimensions: 10.43" h x 1.22" w x 7.76" l,
- Binding: Paperback
- 840 pages
From the Publisher
Features
Extensive supplementary support. The text is equipped with a Companion website and an Instructors Resource CD-ROM
A Comprehensive index, including reference to all defined terms
A wealth of interesting material and case studies, which show how economics can be used to understand real business situations
Coverage of all major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.)
Provides a balanced coverage of microeconomic, macroeconomic and international economic issues, with the emphasis on the economics and environment of business
Web references at the end of each chapter
FT Reports at the beginning of each section, which examine topical news stories
A range of features to aid learning, including: Definitions in the margin of all key terms; Review questions; A comprehensive Web appendix; Chapter summaries; Technical terms highlighted clearly in the margin
From the Back Cover
Economics for Business
Fourth Edition
John Sloman and Kevin Hinde
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“It towers above its rivals in so many areas including the depth and breadth of topics covered. It is probably the only text book of economics every student of business will ever need.”
Ola Sholarin, Senior Lecturer, Department of Economics and Quantitative Methods, University of Westminster
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The fourth edition of this highly successful and unique textbook provides an appropriate coverage of microeconomic, macroeconomic and international economic issues for Business students. With its direct and understandable approach Economics for Business continues to focus on applying economic principles to the real world of business.
Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach.
Features
- New for this edition! Business issues listed at the start of each chapter set the context.
- New to this edition! A comprehensive glossary of all technical terms.
- A vast range of applied material and case studies demonstrate how economics can be used to understand real business situations.
- Focuses on all the major economic topics plus specialist business chapters and sections.
- FT Reports throughout analyse topical Financial Times news stories.
- A range of pedagogical features to aid learning, including review questions, a web appendix and icons throughout to highlight and explain key ideas.
- ‘Pause for thought’ questions integrated throughout encourage reflective learning with answers on the Companion Website.
- Extra web cases on current topics.
- Extensive web references hotlinked from the book’s excellent Companion Website encourage further study and research.
The best resource package for introductory business economics just got better! Resources are carefully integrated with the text to provide a complete and blended learning experience.
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A Companion Website accompanies ECONOMICS FOR BUSINESS by John Sloman and Kevin Hinde
This textbook is accompanied by an outstanding Companion Website, with Grade Tracker to enable you to assess your own learning. The website contains a large range of useful resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.
Visit www.pearsoned.co.uk/sloman
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John Sloman is Director of the Economics Network – the Economics subject centre of the Higher Education Academy. The Economics Network is based at the University of Bristol. John is also Principal Lecturer in the School of Economics at the University of the West of England.
Kevin Hinde is Senior Teaching Fellow in the Schoolof Economics, Finance and Business at the Universityof Durham.
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About the Author
John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham. Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent textbook - Basics for student
By Gabriele
Exceptional textbook, content very well structured. Author provides also further didactic material to deepen subjects, self-assessments and studied cases.
Easy language and vocabulary but precise as well as understandable.
I think it's the best way to start studying Economics for undergraduates and graduates.
0 of 0 people found the following review helpful.
It is a good book
By John Sitorus
I am attending the post graduate study and really need this book . Amazon help me to get this book although I stay in the country where the text book such as this book is not easily obtained .
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