Free PDF Business Research Methods, by Christina Quinlan
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Business Research Methods, by Christina Quinlan
Free PDF Business Research Methods, by Christina Quinlan
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In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
- Sales Rank: #2099796 in Books
- Published on: 2011-01-06
- Original language: English
- Number of items: 1
- Dimensions: .80" h x 7.20" w x 9.50" l, 1.70 pounds
- Binding: Paperback
- 528 pages
Review
1 Introducing Business Research 2 Developing Research Skills 3 Understanding Research Philosophy 4 Understanding Research Ethics 5 Understanding Research Methodology and Design 6 Developing a Research Proposal 7 Reviewing the Literature 8 Understanding Research Methods, Populations and Sampling 9 Using Secondary Data and Archival Sources 10 Using Observation 11 Using Interviews and Focus Groups 12 Using Questionnaires and Scales 13 Managing Data and Introducing Data Analysis 14 Analysing Quantitative Data 15 Analysing Qualitative Data 16 Drawing Conclusions and Presenting Research
About the Author
Dr Christina Quinlan is a social scientist and has taught research methods to both undergraduate and postgraduate students at Dublin City University for several years. She is interested in both quantitative and qualitative research and she has a particular interest in visual methods. Her PhD research was a study of women's experiences of imprisonment in Ireland. Using critical ethnography, discourse analysis and semiotics Christina explored the manner in which the identities of imprisoned women are constructed and represented in different discourses, historical discourses, architectural discourses, organisational/managerial discourses and media discourses. Christina also engaged with the imprisoned women themselves and explored with them, using in-depth interviews and photography, the manner in which they constructed and represented their own identities. Christina's book on women's experiences of imprisonment in Ireland will be published in 2011 by Irish Academic Press. Her current research interests include: Research Methods, Qualitative and Quantitative Research Methods, Image Based Research, Feminist Research, Media and Communications, Social Control, Prisons and Penality, Narratives of End of Life Experiences, Cross Cultural Communication, Development Issues, Poverty and Marginalised Populations.
Most helpful customer reviews
0 of 0 people found the following review helpful.
written by an very intelligent person whom I doubt very much is a 'professional ...
By Keenan Walker
Business Research Methods This a marginally helpful book, written by an very intelligent person whom I doubt very much is a 'professional author'. There are numerous typos in both the text and the sidebars. Sometimes references to tables and articles within 1-2 pages of the text left me wondering whether this book was even edited! Christina Quinlan is an "European author"; i.e., notwithstanding that she's from Europe, there is virtually NO reference to indicate diversity was considered in writing this book! There are several "philosophies" offered in the text; aside from feminism, this book might as well have stated "all research was developed by white males but women have a voice, too..." Forget that there are numerous other cultures that have contributed to research literature: none are referenced here nor included in the examples. I take pride in only paying US $24 for this book and look forward to it being the first textbook I've sold in years.
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